I specialze in making fitness and wellness brands stand out. Authentically.
My magazine editor background combined with digital product ownership means I’m an organized storyteller with a user-focused mentality.
Services
Editorial + Video
- Brand Voice & Positioning
- Content Roadmap & Programming
- Content Audit
- Video Production Management
- Branded Content
- Ghostwriting
Product
- Competitive Landscape Audit
- UI/UX Strategy
- CRM & Onboarding Flows
- Editorial Strategy
- Landing Pages
Talent Development
- Talent Scouting & Training
- Talent Positioning
- Media & On-Camera Training
- Partnership Development
The Client Experience
“Bari worked with our team on a fast-moving project that involved working with athletes and Trainers at the top of their game. She was an incredible asset in terms of her level of involvement and commitment to the highest standards. We look forward to working with her again!”
Cressant Hurleybell, Nike
“Bari has been an essential part of our fitness app and has been continuously pushing it forward. She has a very clear understanding of all of the moving components: tech+marketing+ux+content. She understands the fitness consumer and was able to help by owning the editorial strategy. She is a pleasure to work with.”
Dounya Irrgang, Tone It Up SVP of Digital and Technology
Bari Lieberman 