Portfolio

Read:

• Veteran journalist and fitness professional with 12+ years of experience at brands including: SELF magazine, Refinery29, Glamour, Women’s Health, Men’s Health, Redbook, Prevention magazine, Vital Juice, Men’s Fitness, The Foundry, SoulCycle, Tune Up Fitness, Star magazine
• Specialties include: deciphering and translating research into actionable, science-based fitness and nutrition tips, crafting inspiring first-person interviews and as-told-to spotlight articles, creating practical and inclusive wellness advice, workouts and challenge campaigns, and gear roundups

Watch:

• Production manager on two Telly Award Winning productions at Tone It Up; 500+ full-length workout videos for the Studio Tone It Up app
• Co-produced 7 highly profitable fitness DVDs for Prevention magazine
• Conceptualized and created successful paid ads
• Developed video franchises at SELF and Refinery29
• Managed production shoots from idea creation, talent scouting/casting, building the run of show, fit-teching on set, and the post-production editing schedule for multiple brands, shoots, and campaigns including Tone It Up, SELF magazine, Brave Body Project, Refinery29, and Prevention magazine

Build:

• Own the feature and content roadmap for the Tone It Up fitness, nutrition, and community app. Develop competitive analysis, market landscape, talent partnerships, go-to-market campaigns, and customer service strategy
• Project manage and develop the first e-book for the the online community and fitness membership program Brave Body Project. Develop product’s go-to-market launch strategy, social and email campaigns
• Develop Aaptiv fitness app workout naming conventions and content release schedule
• E-book proposals and development. Example: Toned Body Toned Mind for Tone It Up
• Consult on website architecture, influencer campaign, and blog strategy for Evertrain fitness supplements
• Write inspiring instructor spotlights (see links below) and merchandise naming for SoulCycle’s Army of Love 2017 campaign
• Develop event landing page and funnel copy for SoulCycle’s Soul x Platinum event activations

Check out a sample of my editorial work below:

SELF

• I Had Amazon Echo Shout Motivational Quotes At Me Every Morning And I Didn’t Hate It
• The Most Effective Abs Exercise You’re Not Doing
• 7 Workouts That Changed My Fitness Routine This Year
• December 2011 Cover Story – Tight Bod in a Tight Space
• Pain-Free Knees, Please!
• Additional clips available here

Glamour

• The Real Story Behind Three of 2017’s Most Viral Weight-Loss Photos
• What You Need To Know About High-Risk HPV
• 7 Top Athleisure Designers Share Their Secrets To Getting The Best Workout Of Your Life

SoulCycle

• Army of Love 2017: Mabel Marquez
• Army of Love 2017: Isaac Calpito
• Army of Love 2017: Love
• Army of Love 2017: Meliza Fernandez

Refinery29

• Jamie Anderson Is The Coolest Athlete We Know
• Need Proof That We Need More Women In Leadership? Here It Is
• How To Undo The Damage Of Sitting At Your Desk All Day
• Why The Body Mass Index (BMI) Is Bullshit
• The Forgotten Way To Train Your Core
• Additional clips available here

Prevention Magazine

• Better Than Ever column that focused on sharing inspiring, as-told-to interviews of how fitness and activity empowered women: Leslie Nipkow; Paula David; Natombi Simpson; Janet Carabelli; Deb Allen; Diane Legg; Kristina Sampson
• 2013 Sneaker Guide
• The New Flat-Belly Workout
• Belly Bulge, Meet Your Match
• Adventure is Knocking
• Sweat, Enjoy, Repeat!
• Fitness Trackers We Love
• A Thought on Grit
• This Meal Will Ruin Your Relationship
• Do Cranberries Prevent UTIs?

Additional Prevention Magazine projects

• Co-producer on Love Your Lower Body DVD series
• Co-producer on Flat Belly Yoga!  DVD
• Co-producer on Slim & Tone Dance Party DVD
• Editorial development and direction of Flat-Belly Express App

Men’s Health

• The Most Useless Exercise Ever
• The Truth About Diet Soda
• Why Tax Saturated Fat?
• Additional clips available here

Greatist

• Is Barefoot Running Good for Me?
• What’s the Effect of an All-Nighter?
• Additional clips available here